BLOG OF FINTAN COSTELLO - MOSTLY ABOUT WHERE DIGITAL MARKETING OVERLAPS WITH THE GAMBLING INDUSTRY. 

Odds on Leicester being relegated this year?

What are the odds on Leicester being relegated this year? A simple question that SEO’s need to be worrying about.

 

Google data shows that 20% of queries happen as voice search and a recent study showed that 55% of US teens use some sort of voice query (Google, Siri, Cortana) on a daily basis.

 

With the rise of the in-home digital assistant, Amazon Echo, Siri and Google Home you can easily see the rise of voice search growing rapidly and becoming a new norm.

 

From an SEO perspective, if the search engine is returning just one answer it means for voice you need to be number one or you don’t exist. As such there are a number of things that need to be done to make you more likely to be the top result.

 

First off, start using voice search yourself. Set a 30-day challenge to use voice for all searches.

 

Secondly, optimize your frequently asked questions page on a natural language basis (site search logs are your friend), both the question and answer must feel part of a conversation.

 

A large number of voice search are local based, so for operators with land based operations ensuring your local information such as phone numbers, addresses and opening hours are all easily indexed and marked-up are also important.  

 

With all of this in place then heading over to schema.org and deploying Schema Markup across your content using the Google recommended JSON-LD, which is a javascript notation, interestingly this can be injected dynamically with some smart guys bypassing development teams using Google Tag Manager to get the job done.

 

Voice search is clearly going to grow and the importance of micro data and long tail query optimisation will become even more important for success.

Everyone has a plan until they get punched in the face

Crystal Ball for 2017